Road of "The Equinox Fashion"

Featured in MYTRND.com

Some people might have a negative attitude towards bloggers that this KIND OF JOB is ridiculous, why girls do that for? Why they have to dress and post on blog? And so what???

Despite the fact that some think that fashion blogger is just a hobby or something fun, for me it is my "passion"

I have been a founder, as well as fashion editor for The Equinox Fashion blog for about two years already and I can see lots of opportunity to grow in the future. People ask me a broad range of questions HOW I am going to make it but because of "trust" which makes me sitting here and sharing my road of success to you guys. Believe me nothing comes very easily yet you can do it if you put much effort in it.

I have started my blog when I was 22 years old, yes two years ago when I just resigned from being a content writer for German e-commerce company. However, I still had no idea what to do after, so I had decided to apply for being a freelance writer for online fashion magazine called "Fashion Studio Magazine" and yes I got the job. I had been a fashion assistance for magazine's founder for three months until I quited again (yes again) Just think about it 22 years old girl with a few working experience in fashion industry "What am I going to do with my life.." That's what I had asked myself for a while. Then I founded out about blogging stuff. I just surfed through the online sphere how people start or make it success with their blogs. So I have made up my mind to create my blog named as "The Equinox Fashion" 

featured in Thai magazine เปรียว

Featured in Made in Shoreditch

At first, I really had no clue what to do with blog, what to post, how to reach people and how to start!? Everything takes time and so do I. I remember posting about Kurt Cobain and fashion identity at the very first post then about circus inspiration fashion and etc. I wasn't that confident to post my own style or outfit of the day since I thought I wasn't pretty enough. However, I gave it a try by posting the look with my favourite street fashion item and it's started to reach people more than those posts with fashion runway or season trend. Hence, I have been sharing my street style looks and clinging to that all of the time. 

But how can I have the collaborations with brands and press? I've initiated by calling those brands myself. The reason why I called them because I wanted to do a store review and that's it. I'd done the review brands by brands, also updated my outfit of the day posts and Lookbook.nu at the same time. Just keep doing that to reach more traffic and get to know other people too. Reading every comment, replying back as much as i can since I feel grateful that they visit my blog, so I need to make some interactions not just leave those comments to be just a comment (if you know what i mean) My life's totally changed on September since I decided to send a resume to participate in London Fashion Week 2013 in London, and I was accepted so what I was waiting for!? "When the opportunity is right in front of you, just take it and take it now!" During my time in London, I also tried to reach more brands including local and international designers. And the more you do, the more you can make it. Therefore, I have received good feedback from them together with 8 brands collaborations in only two months.

Featured in Korean designer page

Featured with Nikki rich

 It's not easy but it's not that hard to take it seriously too. Just remember to have your own "voice" and don't let the brands or people consume you. You need to be yourself, that's how you make the blog successful.

Hope it can be some sort of inspiration to you guys :) 

Much love ขอบคุณคะ

Also, I have just launched my ebay account for those who interest in my items (Shipping worldwide). Please feel free to check out and message me anytime at  http://www.ebay.co.uk/usr/frommyinspirationtoyourwardrobes