Thursday, May 26, 2016

Benefits of Working with Start Up Brands


Some may ask why should they work or collaborate with a start up brand with a few hundred of followers on Instagram, or even less. The worst case scenario is the proposal emails might be deleted without any consideration regarding the products or whatsoever. However, based on my experience, I think there are a lot of benefits of working with them. I love reading an email thoroughly in order to see what they would love to do with me. I mean The Equinox Fashion blog is not that massive, compared to some other fashion bloggers, but it has grown to a certain level where I can be a bit selective about the collaborations, right? Personally, I have had an opportunity to work with many mid-range brands, as well as, a global lifestyle brand like Adidas Neo, which I have felt so blessed. Yet, I also love working with the start-up brands due to many reasons. I have worked with them, seen them expanding, and grow my blog together at the same time. I have started this blog by myself without any cheats, so I know how hard it is to get myself out there and #STANDFORSOMETHING

Monday, May 23, 2016

A Letter from A Dog Lover


I think true love exists. I mean not only human to human, but also human to animal. As some of you may know my situation and the reason why I have not been involving on social media that much, just so you know the only love I have have recently passed away to the heaven on Sunday. Obviously, he means the world to me (I am still going to use a present tense because that is how I feel, though he is not here anymore) and of course I am very devastated...If only I could imagine that this was just a dream...

Wednesday, May 18, 2016

Apologize for My On/Off Presence on Social Media



If you have followed my Instagram, you may be able to notice that I seem to disconnect myself to the channel lately, not just the IG, but almost every platform. It is not like I want to give myself a break from this blogosphere, but I have been very busy with my dog, which in a critical stage of his illness. If you know me, you will realize that dog is my everything, especially this 17/18 year-old son. 

Saturday, May 14, 2016

Event: Kate Spade New York


Kate Spade New York was one of the cutest events The Equinox Fashion has ever taken part in. It was so colorful that I was attracted to the world of colors for an hour. There were quite a lot of people in the event, including press, celebrities, and brand's representatives. And I did have a great time mingling around with the loveliest products such as these dog bags. At first, I hadn't noticed until I was told that they were a bag...That's right, the event was called Kate Spade New York for Dog Lovers Network. Kate Spade would donate the money collected from the event to the dog charities, which I thought was heartwarming. 

Tuesday, May 10, 2016

I Am Tomboy Style Blogger, What About You?


What does it take to be a tomboy or an androgynous style blogger? How do I cope with the latest woman’s fashion trend, which sometimes can be an incredibly girly girl? To be honest, I have never had any problems with this stuff at all. Besides, I am just happy as the way I am because my blog is my style, and I am so madly in love with who I have become. When I have to put the skirt on, I always lose my confidence up to 80%. That is the fact, and I do not feel embarrassed or anything. I guess, I was born to be this way, the stereotype that doesn’t attract the opposite gender. Why I am talking about this right now? It is essential to discover our identity and love who we are. I know I have talked about this topic a billion time, but seriously ‘who you are’ can long lasting the career in this industry. It makes everyone different from one another, plus isn’t it fun to experience a wide variety of styles from people in our communities? Therefore, I am tomboy style blogger who loves wearing menswear with dark brown lipstick. What about you?