Interview with "Taylor Morris Eyewear"

Personally, sunglasses is more than just a toy, but an "art" itself. 

I have collected wide variety of photos taken with the lens, including photo shoots and brands' collaborations because I am just a sunnies lover. I've purchased a broad range of eyewears for many years and now there are approximately 20 pairs so far (so good). I bring them out from the shelf and take them out everywhere, so I can create some artistic photos anytime I want. From my experience in this industry, sunglasses is not just about a fashion trend but it is about #LifeThroughTheLens. Memories can be interpreted through the crystal clear lens yet life behind those photographs can be even more reminiscent. There always be a story behinds our own vision and perspective, isn't it?

"The one taken while I was on the way to Edinburgh"

From the passion in blogging to the sphere of eyewear industry, I had such a great opportunity to interview Hugo Taylor, co-founder of  "Taylor Morris Eyewear" Independent British design house which has become a leading brand known  for their distinguished designs with the highest quality materials. 

"The Taylor Morris mission was simple; provide their clients with the highest possible quality at the most competitive price as well as bringing back beauty, sophistication and individuality with a collection that will remain timeless and most importantly wearable over future decades" says Taylor Morris Eyewear

1)     Tell me a bit about Taylor Morris Eyewear, as well as, the designers' background

Taylor Morris is an Independent British brand established in 2013 by co-founders Hugo Taylor and Charlie Morris. Hugo and Charlie, having worked together in Marketing and Public Relations for large number of London’s top restaurant and nightlife establishments, turned their attention to their shared passion of high quality luxurious eyewear.

Hugo Taylor and Charlie Morris

2)     What's the inspiration to design the sunglasses?

Hugo and Charlie were inspired in their debut collection to combine British sartorial elegance and timeless Hollywood glamour. Having trawled through numerous images of their favourite screen, stage and fashion icons such as Jack Nicholson, Bridgette Bardot, Audrey Hepburn and St McQueen, they looked to modernise the shapes and combine them with top quality materials sourced from only the most reputable suppliers. The acetate for example is from Mazzuchelli in Italy, a producer of the finest hand crafted acetate operating since 1851. Hugo and Charlie debut collection for Taylor Morris Eyewear is chic, stunning and purposely enduring, designed to transcend fashion trends and remain both beautiful and smart.

3)     What's the plan for future growth for Taylor Morris Eyewear?

Taylor Morris Eyewear having launched directly in Harvey Nichols plans to grow into a staple of British Design. The brands ambition is to be the leading UK eyewear supplier but also has future aspirations to diversify the product range into other high quality accessories.

Chelsea Catseye

Pop up shop at 336 Kings Road

4)     Who's the targeted customers of the brand?

Taylor Morris has a broad target customer. We have seen over the past months that our age and style of customer does not fit into an exact mould. We personally like to target customers who are enthusiastic about craft and design. We see a trend emerging that our customers are both discerning and sophisticated in their choice of brand. We fully understand at Taylor Morris that should you be covering the natural beauty of your eyes, then one must have the suitable pair of glasses to do so. We have a strong following in the UK, a fact illustrated by the high number of globally recognised British stars who have been wearing them, including Cara Delevinge, Rita Ora, Suki Waterhouse, James Blunt, Jamie Campbell Bower and Nicole Scherzinger.  

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Suki Waterhouse 

Rita Ora

Cara Delevingne

*Photos credited to Taylor Morris Eyewear*

For more information, please visit the website http://taylormorriseyewear.com/shop/