Saturday, April 11, 2015

"I Felt Embarrassed Wearing Traditional Outfits...So Elepprint was Born!"


The Equinox Fashion was born from my passion to street style, however, it also leads me to people from all around the world. Apart from fashion, getting to know others is what I have always wanted to do since life always surprises me in both positive and negative ways, sometimes you think you know certain people but actually you don't until the day you really have a chance to get to know them by having a conversation. To be honest, I am one of those perplex types of people, so just one conversation may not be enough lol I am extremely down to earth and funny person, but I don't really let anyone get to know me that easily. I am very open-minded person but it is not easy to live in this modernized society when you don't know who's being honest or who wants to take benefits from you right? It's not just about me or fashion bloggers out there, but I love to get to know more about the brands I have worked with too. Recently, "Elepprint" sent me an email and asked me if I wanted to style its t-shirt with the elephant symbol as the logo of the brand. I said yes because I am an animal person so I thought it was just another elephant conservation, however, I was wrong,totally wrong. 

The brand's created by Mong Vang who felt embarrassed wearing his own traditional outfits because his root's from Hmong, an ethnic group originally from South East Asia. Being Asian grew up abroad can make some people feel awkward too because you just look different from others. When I was young, I had a chance to be an exchange student at NZ and surprisingly those students at the college looked at me and my friends like we were aliens Lmao but I got the best host family and friends who took care of me, so I had such a great time. Anyway, the story behind Elepprint is amazed me because the brand's born from a strong passion of one person who wants to expose his ethnic to society. 


"My name is Mong Vang and I am the owner of the small apparel brand “Elepprint”. As a young minority growing up in America, I felt embarrassed wearing traditional outfits around because they were too exotic, so I searched for contemporary apparels with any essence of a cultural identifier, but unfortunately, there weren't any. So “Elepprint” was born! Like other branded apparels such as Abercrombie and Fitch, Locoste, etc...my logo is made up of an Elephant and Swirl embroidery at the left chest. The Elephant represents royalty, strength, power, and much more in Asia, Africa, Europe, and even in the Americas. The swirl is a design from textiles created by the tribal ethnic Hmong minorities from Southeast Asia. The swirl represents an elephant's foot stomp, which Hmong ancestors followed to the water source/survival. Color is a powerful way to radiate optimism and positivity, so our design comes in many colors such as Black, White, Blue, Red, Green, Pink, and other colors upon request. We hope to expand to polos, sweaters, hoodies, caps, pants, and so much more in the future"


The tee I received was made in MN and it is 100% cotton, it is a simple piece but very versatile when styling because I can mix and match it with almost anything. If any of you want to know about the brand, you can visit the website or Facebook for more information. 




29 comments :

  1. That is a cute tee, and what a great idea to re-interpret a traditional culture's outfits into something more contemporary so it appeals to a whole new generation I hope the label has lots of success :)

    Away From The Blue

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  2. You rock it fabulous love the outfit Happy Sunday.

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  3. Very cool story.
    Love the backpack!

    xoxox,
    CC

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  4. That outfit is cute! I love how simple it is!
    Melanie @ meandmr.com

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  5. GReat look...beautifull Photos..

    http://www.francescagori.com/en_US/fedez-lui-si-che-e-magnifico/

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  6. I adore that back pack!! such a lovely colour.

    www.studdedkisses.co.uk

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  7. I love the Elepprint logo and what it represents.

    Sharon
    http://www.afashioncrowd.blogspot.com

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  8. Cool photos dear!!

    http://fashionwalkinbrussels.blogspot.com/

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  9. Such a nice look and photos !

    Sara,
    http://thecrimeofashion.blogspot.fr

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  10. Cool outfit! Love the bag. xx

    Julie
    www.rainingcake.com

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  11. An all black look is a great option for every day! The tee is lovely!

    Bella Pummarola

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  12. Great look!
    You suit mode style.
    I love your purple bag.

    akiko

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  13. wow,you look so lovely
    that bag is stunning

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  14. cute T-shirt! the elephant logo is cute :)
    www.samanthamariko.com

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  15. You look great, the photos are cool and I love your bag!

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  16. Amazing photos, love the boots.
    http://retromaggie.blogspot.pt/

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  17. As always an excellent post, I'll write down everything.

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  18. Perfect black outfit Gail and I love your bag <3

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  19. Perfect casual look.
    Xoxo
    Christy

    http://www.am2pmchic.com

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  20. Interesting post dear!
    I love this look on you, especially the bag is so cute!

    XO Imke // www.pastellics.com

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  21. Looks awesome :) And has such a cool story. It was really interesting reading about your experiences in foreign countries and the relationships different people have with their cultures.

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  22. This is such a cool brand hun :) and I adore the look
    Rachel xx
    http://www.thedailyluxe.net


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  23. I love that you look into the background of a brand and generally dig a little deeper, it makes for a very interesting read. This tee looks comfortable and I can imagine it feels that way too being 100% cotton - you look great, Gail!

    Gabrielle | A Glass Of Ice
    x

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  24. Such a cute tee and fun photos, I really like reading the backstory of a brand!

    Tara x

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