A few months ago, "Dancing Dolls UK" was one of my very first UK brands which I collaborated with. Fortunately, I had an opportunity to get to know more about the brand itself by interviewing some questions with Paulinah, head designer of Dancing Dolls UK. Even though it's been merely three months, I can see the growth in the brand in just a short time. Since not only it has been cooperating with some of bloggers, but its collection also worn by celebrities and singers such as Hatty Keane and etc. And of course, I feel blessed to be a part of this journey with Paulinah and her team.
Thank you Paulinah for the leggings and amazing collaborate with The Equinox Fashion. I feel love <3 xxxx
|My outfit with Dancing Dolls UK leggings|
Leopard shoes by New Look
Faux fur jacket by H&M
Fringe bag by H&M
Singer Hatty Keane opens JLS Farewell tour in Dublin wearing Dancing Dolls UK SPARKLE Playsuit
MOBO award winning singer, Rachel Kerr stops for a back stage snapshot with her dancers, before her dazzling performance in Dancing Dolls UK CRYSTAL
Leeds Fashion Week13
Essex Fashion Week
1) Can you tell me a bit background of Dancing Dolls UK, as well as, designers of the brand?
Dancing Dolls UK is ready-to-wear clothing line specializing in sexy, urban, chic womens and swimwear. The designs are produced by myself- Paulinah Eboh Sampson- then handcrafted at the DDUK design studio, in Birmingham UK. Dancing Dolls UK initially started as a dance wear company, creating bespoke dance attire for performers. As the Dancing Dolls brand began to develop, I was considering branching out to set up a sister company, to run along side DDUK- a line that would be more fashion lead and orientated to women outside of the performing arts genre. Some where along the way and before, I could set up this second line. I got an opportunity to develop of the dynamics of the Dancing Dolls brand, incorporating some swimwear designs, I had been playing around with. 12 looks on and presented as my first full 'Doll Domination'- comprising of one famous hooded swimsuit and a draped jumpsuit-later. A direction for the new Dancing Dolls UK was established as the brand it is today; drawing inspiration from its route in dance wear and combining it with a fashion forward direction.
2) What's your inspiration when designing dresses?
I draw inspiration from a variety of sources: peoples attitudes, buildings, emotions. Provided it relates to the aesthetics or tells the story of the Dancing Dolls brand, then anything and everything can work for me as a starting point for inspiration. As a creative, I communicate best through my art form- dressmaking; I tell these stories with fabric and scissors.
3) What's the plan for future growth for the brand itself?
To keep doing what we are doing; just bigger, better, harder, fastest. I think its working, so far! Ha ha! Dancing Dolls is still only a very small brand, so there is a lot more growing for it to do.
There is a saying in fashion, that states; you're only as good as your last collection. As, the designer and creative director behind the brand, I never forget that. I think, if I keep applying that motto to Dancing Dolls, then people will continue to find- helping us grow!
4) Who's the targeted customers of the brand?
Women 18-35, who appreciate fashion that borders along the line of commerce, pirouettes around the provocative and dances glamourously on, in and near the tasteful….all whilst, of course smothered with dollops of ‘urban chic’- ness.
I once described Dancing Dolls UK as a 'A poor mans Versace'- like Versace, we are known for: bold colours and slinky cuts deriving on the borders of over-the-top sexuality with our plunging necklines, slits to there, short skirts, the need to feel comfortable showing off your assets and all-about-the-body sex appeal- all of this , but with an affordable price tag!
*Photo Credit:Dancing Dolls UK
For more information, or made to order please visit http://www.dancingdollsuk.com/
2014 Update with more designer collaborations including new based designers from London, Israel, France and Singapore accessory brand. Also the very first launched Youtube of The Equinox Fashion
This year's gonna be awesome!
This year's gonna be awesome!
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