Monday, January 6, 2014

Interview with Dancing Dolls UK



A few months ago, "Dancing Dolls UK" was one of my very first UK brands which I collaborated with. Fortunately, I had an opportunity to get to know more about the brand itself by interviewing some questions with Paulinah, head designer of Dancing Dolls UK. Even though it's been merely three months, I can see the growth in the brand in just a short time. Since not only it has been cooperating with some of bloggers, but its collection also worn by celebrities and singers such as Hatty Keane and etc. And of course, I feel blessed to be a part of this journey with Paulinah and her team. 

Thank you Paulinah for the leggings and amazing collaborate with The Equinox Fashion. I feel love <3 xxxx

My outfit with Dancing Dolls UK leggings
Leopard shoes by New Look
Faux fur jacket by H&M
Fringe bag by H&M

Singer Hatty Keane opens JLS Farewell tour in Dublin wearing Dancing Dolls UK SPARKLE Playsuit

MOBO award winning singer, Rachel Kerr stops for a back stage snapshot with her dancers, before her dazzling performance in Dancing Dolls UK CRYSTAL

Leeds Fashion Week13

Essex Fashion Week


1) Can you tell me a bit background of Dancing Dolls UK, as well as, designers of the brand? 

 Dancing Dolls UK is ready-to-wear clothing line specializing in sexy, urban, chic womens and swimwear. The designs are produced by myself- Paulinah Eboh Sampson- then handcrafted at the DDUK design studio, in Birmingham UK. Dancing Dolls UK initially started as a dance wear company, creating bespoke dance attire for performers. As the Dancing Dolls brand began to develop, I was considering branching out to set up a sister company, to run along side DDUK- a line that would be more fashion lead and orientated to women outside of the performing arts genre. Some where along the way and before, I could set up this second line. I got an opportunity to develop of the dynamics of the Dancing Dolls brand, incorporating some swimwear designs, I had been playing around with. 12 looks on and presented as my first full 'Doll Domination'- comprising of one famous hooded swimsuit and a draped jumpsuit-later. A direction for the new Dancing Dolls UK was established as the brand it is today; drawing inspiration from its route in dance wear and combining it with a fashion forward direction.



2) What's your inspiration when designing dresses? 

I draw inspiration from a variety of sources: peoples attitudes, buildings, emotions. Provided it relates to the aesthetics or tells the story of the Dancing Dolls brand, then anything and everything can work for me as a starting point for inspiration. As a creative, I communicate best through my art form- dressmaking; I tell these stories with fabric and scissors.


3) What's the plan for future growth for the brand itself?

To keep doing what we are doing; just bigger, better, harder, fastest. I think its working, so far! Ha ha! Dancing Dolls is still only a very small brand, so there is a lot more growing for it to do.
There is a saying in fashion, that states; you're only as good as your last collection. As, the designer and creative director behind the brand, I never forget that. I think, if I keep applying that motto to Dancing Dolls, then people will continue to find- helping us grow!


4) Who's the targeted customers of the brand?

 Women 18-35, who appreciate fashion that borders along the line of commerce, pirouettes around the provocative and dances glamourously on, in and near the tasteful….all whilst, of course smothered with dollops of ‘urban chic’- ness. 
I once described Dancing Dolls UK as a 'A poor mans Versace'- like Versace, we are known for:  bold colours and slinky cuts deriving on the borders of over-the-top sexuality with our plunging necklines, slits to there, short skirts, the need to feel comfortable showing off your assets and all-about-the-body sex appeal- all of this , but with an affordable price tag!

*Photo Credit:Dancing Dolls UK

For more information, or made to order please visit http://www.dancingdollsuk.com/


2014 Update with more designer collaborations including new based designers from London, Israel, France and Singapore accessory brand. Also the very first launched Youtube of The Equinox Fashion 

This year's gonna be  awesome! 

Photo cr:weheartit

Much love ขอบคุณมากน้ะคะ :)



82 comments :

  1. You have always so great pictures. I love your nails

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    1. No no it's not my nails darling, it's the photo from weheartit :) I am launching Youtube channel next month xx

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  2. Amazing interview and pics!
    Love that manicure!

    xoxox,
    CC

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  3. Wow it sure is a blessing what an opportunity and so well deserve doll great post love the nail art.
    http://tifi11.blogspot.com

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  4. Your look is adorable. What amazing interview.
    Happy Monday.
    Kisses
    The Indian Savage Diary

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  5. I love your leggings so much,It's super unique.I love the sheer design on the leggings plus you look super stunning,lurv your hat,I just got something similar.
    Happy 2014,rock on!
    http://rock4less.blogspot.co.uk/

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  6. First off, gorgeous outfit - love the hat and jacket!
    Secondly, this sounds like a fantastic opportunity, congrats! :) Dancing Dolls sounds like a really interesting company - so unique to have moved from dancewear to more general fashion!
    Helen at Hels Yeah! xx

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    1. Thanks for your comment, and positivity towards the brand, Helen!! Means a lot. Paulinah @ Dancing Dolls UK xx

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  7. Nice post dear, love the nail art.

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  8. Those leggings are fantastic, can we buy your stuff? - Thanks for your comment, yes I am the Vice President of MMU University. I strongly advise you come to the Uni :) Are you going to study fashion? If so, I'm the Manchester School of Art rep - let me know if you need any info/advice I can point you in the right direction :) Love Katie xxx

    www.whips-and-furs.blogspot.co.uk xx

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    1. Hey Katie, thanks for the compliment. You can purchase the leggings from the Dancing Dolls UK website, with this link http://www.dancingdollsuk.com/sho/mesh-on-black-leggings/
      Enter promo code: DOLLS10 to get 10% off your order. All items are handmade by myself, and usually take 2-3 working days. Thanks Paulinah @ Dancing Dolls UK xx

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  9. i tried to pick a favourite item from your outfit but i had difficultly as i LOVE every single piece ! and congrats on a great collab :)
    Lauren x
    Britton Loves - www.brittonloves.blogspot.co.uk

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  10. Love this post, hat and leggins are to die for!
    xoxo
    http://pandamone.blogspot.com/2014/01/love-can-damage-your-health.html

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  11. Great interview Dear ,,,and Fab nails <3 !

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  12. Great interview, love your jacket, you look terrific!

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  13. love everything about your outfit at the top there - those leggings are amazing!! x

    fashiontaxidermy.blogspot.co.uk

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  14. Nice post, love your coat on the first picture, is it from this season?!

    See you and happy monday xx

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  15. wow, that nails :O AWESOME !!!

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  16. I love the name of the brand 'Dancing Dolls' it just sounds so cool! xxx

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    1. Thanks Carly :-) Paulinah @ Dancing Dolls UKxx

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  17. You look so beautiful!! I am in love with your coat! <3

    Diana
    www.ManhattanImageandStyle.com
    New Outfit Post: The sun on a Rainy Day

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  18. Great post! I'd never heard of Dancing Dolls before now! Love your outfit too :) xx

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  19. this is a fantastic interview (& you look fantastic)! i've never heard of them before!
    xx Corinne
    cateyesandthighhighs.com

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    Replies
    1. Whoop! Whoop! Glad to hear, we are slowly making a mark, if you've heard of the brand before!

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  20. That great that you are collaborating! I love those leggings!!! XO

    http://stylesensemoments.blogspot.com/

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  21. lovely hat!
    =)
    new post: http://tupersonalshopperviajero.blogspot.com.es/2014/01/dear-magic-kings.html

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  22. I like the nail art :D
    xx
    http://littlemisstwiggy.blogspot.com/2014/01/sophisticated-wishlist.html

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  23. I love those leggings so much ;) and congrats on the collaborations! the interview is great ;)

    xoxo

    http://thestylemaze.blogspot.com/

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  24. I really love your jacket, so cosy looking! <3

    Jennie xo | sailorjennie.com

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  25. Interesting post. Nice items.
    xoxoxo

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  26. You look so pretty! This event looks like so much fun and I am in love with your jacket and those leggings!
    http://www.mybrokeneggshells.com

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  27. Awesome interviewed ka nong Gail, from the bottom of my heart, keep up the good work na, big congrats!!!! Love the bag and the hat maak ka. xxx!

    http://www.attraction2fashion.com

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  28. I love your outfit so much! You look fabulous! :)

    www.chriissydollxo.com

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  29. Those leggings look so cute on you, I love all the DD sequins! <3

    Tara x

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  30. Those nail designs are out of this world!

    What a wonderful post & I can't wait to see your youtube channel, it's going to be amazing <3

    Sophie | soinspo xx

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  31. Great that you got to interview after working a lot with the brand! :)

    Away From The Blue

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  32. Great Outfit!
    Love your hat!!!!

    http://coco-colo.blogspot.de/

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  33. Beautiful blog, glad you got the opportunity to interview them, you seem passionate!
    Perhaps we can follow eachother? :-)

    x

    fashionistadigital.blogspot.co.uk

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  34. Great post such a good interview! :-) xxx

    www.stylapetite.blogspot.co.uk

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  35. great look dear :)

    http://itsmetijana.blogspot.com/

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  36. You look great! Love that look from Essex fashion week too!
    www.minsbeautyequipment.com

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  37. Wow, congrats girl! <3

    effiesdress.com

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  38. the leggings are super cool indeed!
    Don't forget to check my latest post and let me know what u think about it!
    Nameless Fashion Blog
    Nameless Fashion Blog Facebook page

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  39. Such a great interview
    Perfect post
    Kisses
    http://mademoisellevi.blogspot.fr/2014/01/favoris-decembre.html

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  40. Thanks for the interesting interview! And as usual I love your look <3

    xx from Bavaria/Germany, Rena

    www.dressedwithsoul.blogspot.de

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  41. so cool! love the nails thanks for sharing the great interview! xx. gigi. www.gigikkitchen.com

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  42. Perfect how always!

    xx, Ana Carolina.
    http://simplesglamour.blogspot.com
    Instagram e Twitter: @simplesglamour

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  43. So many beautiful things in this post! I want like all of these outfits!

    Tallia
    Trending In Fashion
    Dressale Giveaway

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  44. Wonderful interview and terrific photos. It is great that you had the opportunity to collaborate with the brand.

    Sharon
    http://www.afashioncrowd.blogspot.com

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  45. great interview and photos
    love the outfit too!

    xo

    Inspirations Have I None

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  46. omg the nails!!! great photos, all of them, but the nails just KILLED IT!! <33

    beautiful garbage
    coffeebooksandcitylights.blogspot.com/
    facebook.com/beautifulgarbagefashion
    poppyleeandjackie.tumblr.com/

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  47. love your hair and legging dear :D

    WWW.PUTRIVALENTINALIM.BLOGSPOT.COM

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  48. What a fab brand! The pieces look like so much fun xxx

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  49. Loving those nails! The brand sounds fab

    Love Emma xx

    www.collagemepretty.blogspot.co.uk

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  50. I love reading these interviews!
    www.speakstyleandrock.com

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  51. Lovely interview and great outfit!
    xo Annie
    New England Romance

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  52. Dancing dolls sounds like a fantastic brand! Loved the interview and those leggings rock!

    Rebecca
    www.winnipegstyle.ca

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  53. I really love your fluffy jacket !
    http://www.melolimparfaite.com/

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  54. Such an interesting post !!!!
    xoxo
    Christy

    http://www.am2pmchic.com/

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  55. that's a lovely interview:-) xx

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  56. Love the boots you're wearing!

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  57. Great photos ! And your style is perfect, I love your shoes !
    Happy New Year 2014 beauty ! :)

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  58. this sounds like amazing brand! will have to check them out!

    x

    ♥ Ellen
    SHOPSTYLECONQUER.COM
    Facebook + Instagram

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  59. lovely post!
    love the nails;)
    kisses x

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  60. Good for you girl! great that your collaborating and the brand sounds really cool just followed you also!
    http://rachaelsmode.blogspot.ie/

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