2014 is about to be just a memory for all of us, just one more day and we are moving to the future together. It has been one of the challenging years for me since so many things have occurred both in a good and bad circumstance. However, it is the year which I have taken my blog so seriously that the blogosphere has become the truly part of my career.
The Equinox Fashion has been on the run for a few years now, but 2014 is the year that I have focused on marketing including social medial and advertising more than the previous years. I have started to intentionally manage about social platform such as Facebook, Lookbook, Twitter, Email and Instagram, even though, I have recently activated the IG account in April. I am not the technology savy because I don't want to be consumed by society, however, these social platforms are still the great strategies which quite effective yet free. Some people may invest the money on followers but I still think that it is too 'desperate' to be famous, and at the end of the day you will not be able to live without paying more and more. Isn't it sad to see people craving for their own reputation by taking this shortcut? I have to admit that Facebook and Instagram are literally smart about this marketing though because it shows in consumers' behavior.
I feel like the more I grow up in this industry, the flaws I discover. I can feel that people start having the social media for relaxation and connecting with friends etc but now it's more like competition by the numbers of followers shown on the top of the application. Sad truth.
Another thing I love about 2014 is my 'style' I always go back to the very old posts and look at those outfits. Comparing to now, I can say that my signature look is much more concrete. I used to wear the products I bought from various places and matched them together to be my own street look. I said to myself once 'wtf I was wearing!?' LOL However, monochrome is my personal branding now. Eventually, it takes years to say 'who I really am'
What about you? What did you achieve in 2014?
Catch up more on instagram IG@thequinoxfashion
Much love ขอบคุณมากน้ะคะ :)