Tuesday, August 11, 2015

Pinterest Tips for Fashion Bloggers

A few weeks ago, I had a great opportunity to attend Pinterest Workshop in Manchester hosted by Pinterest UK in order to provide the insight knowledge of how to run Pinterest like a pro. I had not used this online channel that much because I always focused on Instagram and other social media, however, the reason why I want to engage more in this platform is because now the users can actually analyze the visitors by just one pin. Bloggers, are you interested in learning how to optimize your Pinterest? As I am a fashion blogger of my blog The Equinox Fashion, I would be more than happy to share what I have learnt in the blogger's perspective so that we can manage our own accounts in the better performance. Here is my 'Pinterest Tips for Fashion Bloggers'

1. Pinterest is not social media

Personally, I use Pinterest to find the inspiration images, or sometimes the photos I need to use for the presentation. I thought this platform was one of the social media, however, my idea was just wrong. As mentioned by Lizzie Sibley, UK marketing manager for Pinterest, it is the place to 'discover' not social media at all. I guess it can be the channel for social networking, which draws people with the same interest together. You heard it bloggers, it is not the social media, so the #hashtag nor any emoji typo wouldn't work. Pinterest cannot identify those things. 

2. Business.pinterest.com

In order to optimize your platform, you need to link your account with business.pinterest.com so that the system will be able to track the information such as daily viewers, average daily impressions, as well as, top pins in the last 30 days. (Don't forget to verify your website first!).

3. Long description

What is the long description? It is the description you write for each image you upload on your Pinterest account. When the pin provides long description, it works well with the SEO. This is the very new thing to me because I hadn't thought about SEO of Pinterest before. I thought it was only the community for people to post their images, or find their favourite content. However, you shouldn't write like whatever you want, but be more specific with the relating words you need to describe the images. 

4. Your Interest

It is not just about fashion or runway, but you should create a board of your interest too. For example, my account doesn't consist of my style, London Fashion Week, and accessories only, I also have the Tattoos board because I would love to get the wolf tattoo one in the near future. This will make your account become more interesting!


  1. As a Pinterest virgin I found this post crazily useful. I didn't know that Pinterest used SEO. I'm gonna get on it :)

    Rachel xx

  2. I must try Pinterest again! Thanks for explaining this and giving us bloggers tips.


    1. I've got a Pinterest account and really enjoyed reading your tips, Gail! Gotta work more on this platform. I'm thinking about a tatoo as well lately, the hubby has already 10 but I'm kinda unsure about my plan... Haha! Hope you're doing well, dear?! <3

      xoxo Ira

  3. I love pinterest for inspiration I never look at it as a social media but as a way to find inspiration in every subject of our life's beside fashion and beauty.
    Great post and very helpful.

  4. Thanks for the tips! I love Pinterest... I can spend hours on this platform x


  5. I like Pinterest and the idea of having all inspirational pictures in one place but I feel like I don't have time for it (or that I would lose too much oof my time). Didn't think about Pinterest as a place for SEO!

  6. amazing post and blog!



  7. Hello pretty Gail, how are you ?
    I never try Printerest ! Thank you for your post. Kisses :)

  8. I love pinterest. So many inspiration!

  9. thankss for sharing i'll try to create an pinterest account :)


  10. WE LOVVVVE Pinterest!!! We are totally addicted and it rocks!!!! Obsessed!!! Can't stop pinning!!! Fab tips, thanks babe!!!
    xoThe Beckerman Girls


  11. Interesting that they don't market it as a social media platform...When it clearly is! ;) I do agree it's a place to discover as you go there to buy but still! I've read about using good descriptions, it's just a pain when you're in a pinning frenzy and you don't feel like amending what's already there!

    Tara x

  12. I have Pinterest, but I don't use it too often.. These tips are great, I should definitely try them out!

    Bella Pummarola

  13. I'm not very good at changing the description when I re-pin, but I really need to sort it out aha! xxx

  14. I always love Pinterest and how inspiring it is for Graphic Designers and Bloggers. Thank you for sharing the tips, I thought all along it was a type of social media, never actually pay attention about the description before too!


  15. This is helpful. Honestly, I just started using Pinterest lately since I'm not really a fashion blogger.

  16. this is really good advice! I also went to a workshop in Tokyo, it was really interesting!

  17. Hi, I loved the post, as always sensational. I will inform better.

  18. I've always been curious about Pinterest, however have never taken the plunge and joined. I have added it to my to-do list :)

    Gabrielle | A Glass Of Ice


  19. Thank you for the interesting informations. So far I didn't use Pinterest but after your post I could imagine that this would really make sense for me :)
    xx from Bavaria/Germany, Rena

  20. Hi girl:)
    I get addicted in Pinterest and it is my top website to browse ideas of designs...