A few weeks ago, I had a great opportunity to attend Pinterest Workshop in Manchester hosted by Pinterest UK in order to provide the insight knowledge of how to run Pinterest like a pro. I had not used this online channel that much because I always focused on Instagram and other social media, however, the reason why I want to engage more in this platform is because now the users can actually analyze the visitors by just one pin. Bloggers, are you interested in learning how to optimize your Pinterest? As I am a fashion blogger of my blog The Equinox Fashion, I would be more than happy to share what I have learnt in the blogger's perspective so that we can manage our own accounts in the better performance. Here is my 'Pinterest Tips for Fashion Bloggers'
1. Pinterest is not social media
Personally, I use Pinterest to find the inspiration images, or sometimes the photos I need to use for the presentation. I thought this platform was one of the social media, however, my idea was just wrong. As mentioned by Lizzie Sibley, UK marketing manager for Pinterest, it is the place to 'discover' not social media at all. I guess it can be the channel for social networking, which draws people with the same interest together. You heard it bloggers, it is not the social media, so the #hashtag nor any emoji typo wouldn't work. Pinterest cannot identify those things.
In order to optimize your platform, you need to link your account with business.pinterest.com so that the system will be able to track the information such as daily viewers, average daily impressions, as well as, top pins in the last 30 days. (Don't forget to verify your website first!).
3. Long description
What is the long description? It is the description you write for each image you upload on your Pinterest account. When the pin provides long description, it works well with the SEO. This is the very new thing to me because I hadn't thought about SEO of Pinterest before. I thought it was only the community for people to post their images, or find their favourite content. However, you shouldn't write like whatever you want, but be more specific with the relating words you need to describe the images.
4. Your Interest
It is not just about fashion or runway, but you should create a board of your interest too. For example, my account doesn't consist of my style, London Fashion Week, and accessories only, I also have the Tattoos board because I would love to get the wolf tattoo one in the near future. This will make your account become more interesting!