When you are branding yourself, you need to ask "How do you want the audience to remember you?" and "What do you stand for?" For example, in my case as a fashion blogger of The Equinox Fashion, people always remember be as a street grunge style blogger with the sunglasses on. That's who I really am. If you follow my Instagram@thequinoxfashion, you will notice that 90% of the time I wear sunglasses in the photos. Not only I do wear in daily life, but also those are the items, which represent my personality. So, this is how I am branding myself, as a brand, not a person. Recently, I have also got a chance to try on Italy-made eyewear 'Movitra- The Impossible Spectacles' and honestly I am impressed by the high-quality of its mechanism.
