Some of you may know that I am currently doing my Master degree in International Fashion Marketing and of course social media and blogging are the major goal through the process of learning in this course. I have been doing a research about "the exact relationship between online retailers and bloggers" As it can be seen that the mutual benefits from this type of relationship are increasing in many ways.
According to the journals I have been reading so far, bloggers are the new advertising media since everything has become online now and we can browse, search, update everything easier than before. Personally, I used to buy magazines when I was younger so that I could update of what was going on in the fashion industry, as well as, find the new products I would love to purchase. However, I likely to do everything on laptop nowadays because it is more convenient. I read online magazine, browse the trend in Lookbook, check out Instagram and read the blogs. Some of us may still buy printed magazine, while some prefer things published online. I can't even imagine how it's gonna be in 10 years later! Maybe we can read the news from the watch? Or customize our products from our own gadget? No one knows.
Similar to the fashion industry when brands used to picked celebrities and famous models to be their muses, but now everything has changed because the word 'fashion blogger' has become the new trend, especially online pure players. Several online retailers have been collaborating with bloggers by asking them to write a blog's posts, make vlogs or some even launch the bloggers' collection. There are many brands which willing to provide clothes to bloggers, and I am sure that some of us also have the similar experience of what I am talking about. They offer us free clothes, discount, voucher, press release for the new collection and expose us on online platforms. Some even gives us banners and affliliate programme to sign up in order to get commission from sales. Some online brands tend to use fashion bloggers in order to promote their names and clothes on social media such as blog post, Instagram, Twitter or even Facebook while many bloggers out there including me also seek for the opportunity to work with them simultaneously. However, what is the real advantage in this? Does fashion blogger become the new PR of this era? And does it really work?
Instead of reading other journals or interview other participants, I would love to ask you guys straight away because you are bloggers and I would love to know the opinions from the real bloggers like you since you guys have experience about this.
1). What do you think about how high street retailers use bloggers to promote their names? And does it really work?
2). Have you ever had any experiences in collaborating with high street brands or online retailers? And how did you work with them? By creating blog posts,vlogs etc?
3). Have you ever considered about buying clothes regarding what you have seen on other bloggers?
4). What is the real benefits of online brands and fashion bloggers?
Thank you so much :)