|The Equinox Fashion w/ Nikki & Mallory bag|
At first, I wrote my blog as a hobby, which was nothing but an online diary like everyone else. When I firstly began The Equinox Fashion, the era of blogging was all about Susie Bubble, with no social media like Instagram and Snapchat. Lookbook was the viral platform that all the cool & hip users would upload their looks and hype one another style. However, blogging has been growing instantly and becoming one of the most important PR techniques. So, I would recommend every blogger to put your blog in the resume/CV because it might be able to land you the dream job. How do I know? Because The Equinox Fashion blog has got me a perfect lifestyle and job which I will never be able to find anywhere else.
THE POSITIONS RELATED TO FASHION BLOGGING
There are a few direct positions that related to blogging. For example, PR, writer, and sometimes a fashion marketer. However, it doesn't mean that you will get a job right away after having your blog for only a month. It doesn't work like that. It always takes time to build the credential of yourself, and so does the blog. I would say a few years of blogging sounds more convincing because it shows that you have the real experience of being a blogger. Do you know about SEO? Any PR activities? If so, it will be a plus. Seriously, everything that you can learn online, so no need to enroll in the extra class.
Fashion marketing is an intense job, just blogging may not be sufficient enough. I think it is fine for the small business, but in terms of the well-known brands or fashion houses, degree and long term experience is a must. I have got my Master Degree in Fashion Management, therefore, I have used this strength to get me the social media executive position. A degree in a fashion marketing+ 4 years experience in blogging = my dream job.
Do I have to get the Master Degree to get a job? No, absolutely not. However, if you have, that means more opportunity to apply for the big fashion house and higher income. From what I have been told, the massive luxury brand such as Chanel always looks for the candidate with the MA or higher degree first.
EXPERIENCE IS VERY IMPORTANT
I have collected a wide variety of experiences including the internship and freelance positions. I worked as a freelance writer for the Fashion Studio Magazine, interned as a copy writer at Zalora Thailand, and worked part time as a content creator for the model agency. By working as an intern, I have been able to collect a lot of skills that I have written in my CV. Therefore, I still insist that experience is the MUST.
BLOGGING MAY NOT BE AN ADVANTAGE WHEN APPLYING FOR A JOB IN SOME COUNTRIES
From my experience, the blogging industry in the UK is huge, and people who have a blog usually get more chance to land the job. In contrast, it would be nothing in Thailand if you have only a blog with nothing else to support. No matter how long you have been a blogger for, without the direct experience in the field, as well as, a bachelor degree or higher, your resume will be just a piece of paper. Or even the degree with no work experience, it is still difficult to get a good job in a famous fashion brand.