Wednesday, November 9, 2016

Reasons Why You Should Never Lie to Audience



There are many reasons why a blogger shouldn't lie to the audiences. Getting money from the sponsors, while writing so positive towards the brands can be the red flag in a lot of cases; 1) It sounds toooo good to be true 2) Yea, you must get the money to write this. The fans may be ok with it, but in some cases, they may feel as if they are reading the review that sounds a bit too much. As a result, we might lose the followers due to this dishonesty. Speaking as a fashion blogger myself, I do not want anybody to think that whatever I write is a bias. Getting money for the work is one thing, while writing sincerely is a different story. 


"HONESTY IS IMPORTANT" BECAUSE THE AUDIENCES WANT TO KNOW THE REAL RESULT OF THE PRODUCT BEFORE MAKING A PURCHASE DECISION 


Occasionally, I also do the beauty product review. And I state both positive and negative comments toward each item. What I always want for my audiences is the 'truth' However, there are a lot of the reviews I came across, that sound a bit fishy. There's the money involved I get it, but if the fans buy after reading such review, yet get the opposite result from what it says...it will obviously look bad for both brand and blogger. There were some brands on Instagram reached out to me and asked me to post the product photos with the caption provided. To be honest, I was tempted to do it because 1) they said they would re-post my Instagram on their page 2) the products sounded great indeed! To be able to get featured on the Instagram with more than 100K followers is good for the exposure, who wouldn't want that? However, I felt as if I was a liar. First, I wouldn't even use whatever they gave to me. Second, there were more than 50 or maybe more influencers who posted the same content with similar positive captions. So, if I involved myself in the loop, my followers would think I was one of those who got sponsored to post like that. There are so many temptations in the industry, including numbers of fans, brand collaboration, social media exposure, but at the end of the day, to be disconnected from my audiences is the last thing on earth I want it to happen. 




AUDIENCES WILL NEVER BELIEVE IN WHAT YOU SAY ANYMORE


As a result from the above, the audiences might think that whatever you post later is a sponsor post. I am one of the fans of many fashion bloggers out there, and that is how I feel. I don't know about you, but I tend to lose trust when I notice the 'ready' content. Maybe it is good for the brand exposure, but the people who support you will never trust your content anymore. 




การเป็นแฟชั่นบล็อกเกอร์ก้ไม่ได้หมายความว่าจะต้องเขียนรีวีวสินค้าในแง่บวกเสมอไปเพราะว่าการที่เราทำแบบนั้นมันก็จะยิ่งทำให้ดูเหมือนหลอกคนอ่านอะเนอะ คือจริงๆ แก้วว่าการที่เราซื่อสัตย์ต่อแฟนๆ หรือคนอ่านคือสิ่งที่สำคัญที่สุดในการเขียนบล็อกเพราะว่า 1) เราจริงใจต่อคนอ่าน 2) มันทำให้รู้สึกว่าสินค้านั้นๆไม่ได้ฟังแล้วดูแบบเพอร์เฟคมากๆ จนเว่อร์เกินไป แต่บางทีการที่ได้รับเงินมาให้เขียนสินค้านั่นก็ต้องเป็นสิ่งที่ระวังเพราะถ้าเราเขียนชมแบรนด์มากจนเกินไปคนที่อ่านก็จะรู้สึกแหละว่าสิ่งที่เราเขียนมันดูหลอกเกินไปรึปล่าว แล้วถ้าเกิดคนอ่านคิดว่าสิ่งที่เราเขียนดูชมแบรนด์มากเกินจนไม่เชื่อสิ่งที่เราเขียนอีกต่อไปหละ? มันเสียความรู้สึกและเสียแฟนไปได้นะ


14 comments :

  1. babe you are goals! I love how honest you are in all your posts<3
    www.samanthamariko.com

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  2. Love this! Honesty is definitely the best policy and being true with your fans/followers is such an important part of being a creator!

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  3. That's such a pretty look on you! :) Mind checking out the brand new BLES Magazine? I'd love to hear your opinion as an experienced blogger:)
    xx
    BLES Magazine: the brand new online magazine about Beauty Life Entertainment & Style!

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  4. Love it! Thanks for sharing.


    ** Join Love, Beauty Bloggers on facebook. A place for beauty and fashion bloggers from all over the world to promote their latest posts!


    BEAUTYEDITER.COM

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  5. I think bloggers should always be honest in what they post, I only ever agree to do posts that I can write my own opinion on or if it's about something I would like to try or buy. Like you say it's better to be honest than to encourage a follower to buy something to only be disappointed :) xx

    Ps. Love your backpack

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  6. Beautiful
    XO,
    Hadasah Love | www.styletolove.com

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  7. Love both your cool shirt and your shoes! I agree absolutely we should never lie to our audiences! We can lose everything in this context ...
    xx Rena
    www.dressedwithsoul.com

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  8. I've done a few reviews in the past and I kept it real. I also read reviews before making purchases and I count on the honest reviews i read. So i feel like bloggers owe it to their readers to tell it as it is. That brand may not send you more products but a worthwhile brand than believes in their products will. You look lovely as always Gail. That purple backpack is a dream.

    http://fashionablyidu.com/

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  9. I luv your shirt! And couldnt agree more with your post :))


    www.ismurfshion.com

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  10. Agree with everything you've said, it's imperative we stay true to the content we publish on our blog.

    xx
    www.thestylefanatic.com

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  11. Yes, this is all true. I think doing those types of posts, which are clearly cheaper campaigns makes your brand cheaper too. I mean, not to post a product while 50 other bloggers are sharing the same one (particularly if it is a pretty out of the blue product for you) makes you more exclusive. I say no so often! haha. Like all the time! Oh well. Honesty is the best policy. For sponsored posts it is best to be up front about, and no matter what only backing a product that you actually love is vital.
    xx Jenelle
    http://www.inspiringwit.com/

    ReplyDelete