On March 27, 2015, The Equinox Fashion had such a great opportunity to participate in "Bloggers Fashion Week" hosted by Bloggers Love. Even though, it was the first time I took part as a blogger, I really had an amazing time networking with several brands out there. I was supposed to go on 26 as well, but I couldn't make it due to the errand I had to do in Manchester. However, it was worth to drive down to London for this event, as well as, the meeting with Warehouse which I had to meet the PR team in the next day.
In my opinion, I think the event like Bloggers Fashion Week's a very good idea since it's not just about bloggers, drinks and freebies but also the connection that we all could cultivate the relationship with the brands. Personally, networking is very crucial in the fashion industry because the more people you know, the more connection you have. Exclusively, if we are bloggers, we need to talk to people and introduce ourselves in order to be known for the name of ourselves, also our blogs. As it can be seen nowadays that both bloggers and brands are seeking for the opportunity to work together as I mentioned in previous post that somehow bloggers can be the new PR in this digital communication system. Some people may ask "why do they have to present themselves in person and why not just emailing to the companies?" My one and only answer as fashion blogger and the co-founder of the brand (yes I am running my earring brand called Hidden Treasure) is it makes us as a brand to get to know you better. The brands are able to see your personality which can be measured if you are suitable for them.
At Bloggers Fashion Week, I met several brands and had a chance to talk to them in person such as COMB, Umberto Giannini, LipGlam, Tara Osborne Jewellery, Magnitone and MDMflow. Surprisingly, I just published the post reviewing the green lipstick sent from MDMflow 2 days before meeting the brand at the event. I was like WOW!
Here are some of the photos I took at the event.
Tara Osborne Jewellery