Monday, May 30, 2016

Easy and Useful SEO Tips For Bloggers Part II


If you have followed The Equinox Fashion blog since last year, you will notice that I have also contributed some of the online marketing, and SEO (search engine optimization) posts in order to be a benefit for everyone. From Pinterest tips, how to improve the blog's content, to SEO tips for bloggers part I, here is another useful post which I think we all can apply to our own blog. I am not an expert, but the points I am making here are based on my experience, and knowledge I have constantly gathered and kept updating. Wanna know how to basically improve your SEO? Here are some of the simply techniques I have implemented. 


WHO IS YOUR AUDIENCE?


Before I am going any further, first of all it is very essential to ask who your audience is? Because you have to identify your target before making a move. However, if you are not serious about this, just step to the next point (which is the same old keyword point). I have used Google Analytics to see who my readers are so that I can develop the contents effectively. Besides, before you write, 'think' whether your content will be interesting or not. Does it help others in any ways, or does it answer their questions? Look at the demographic, it tells you the gender, age, and some basic information you need to know regarding the audiences. In fact, you can view the data when you sign in in blogger.com, but Google Analytics can provide the insight information, even there are some settings you can set the filters of who can/can't access the website.  


KEYWORD ALWAYS BE THE KEY (BUT NOT TOO MANY)



As mentioned before, keyword is one of the most important to generate the traffic to your website. However, too many keywords can be a spam. 'Keyword' usually tells the readers what the post is all about. I tend to place them at the intro, and only 2-5% in the body. Moreover, try not to use the same words over and over, because that doesn't look good. And Google can detect synonyms. 


GOOGLE WILL BE ABLE TO UNDERSTAND THE CONTENT FROM THE 'INTRO' (QUALITY CONTENT IS THE KING)



I think intro is the crucial part, which tells the audiences what the post is about. That is why you should include 'keyword' and call to action phrase. It helps Google find out what you are saying. It can be personal story and experience. Or, something that can draw the attention from the readers such as 'how to' or 'self help'. Like what others said, content is the king, which I think it is true. I love reading blogs more than watching the news since I think it is the platform that links all of us together. It helps me discover people' styles and fashion trend that I cba reading the magazine. So, the quality content always be something that make the readers want to come back to the website. 


GOOGLE PANDA 2016 AND LINK BACK


Have you ever heard of Google Penguin? If not, you should be aware of it from now on. Remember when brands ask us to link back to their product's site? Be careful girlie. Obviously, we can link back to our own URL, or any sections in our blog, but it's quite risky to link from other websites now. You can still log in, but state specifically what the website is.






39 comments :

  1. So true having a great content that attract reader with a catching keyword. Love you top very chic.

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  2. Love the photos, especially the bag !

    Sara,
    www.thecrimeofashion.com

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  3. Great SEO tips, thanks for sharing! :)

    I have a new post up on the blog, would love to know your thoughts:

    * Electric Sunrise - Fashion and Lifestyle Blog *

    P.s. you can get 15% off any watch from Daniel Wellington with the code 'Electric15'.

    x

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  4. Such useful tips lovely! And wow I had no idea about Google Panda, thanks for letting us know! x

    Love,
    Whit

    http://www.whitneyswonderland.com

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  5. This is such a great post and I learnt some new things! Thanks so much hun xx

    http://www.thatnewdress.com

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  6. I loooooove your top! Great tips too :)
    xx

    http://flashforwards.blogspot.de/2016/05/backless-pink-dress.html

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  7. thanks for the useful tips honey! hope you are doing ok <33
    www.samanthamariko.com

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  8. It's always great reading tips on SEO and there's always so much more to discover! Establishing who your audience is very important both with regard to general content and specific keywords, that's so true. This is such a fun outfit on you by the way Gail! :)

    aglassofice.com
    x

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  9. Thanks for the interesting and help tips...
    www.comfycozyup.com

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  10. love this outfit of your babe! ♥

    great glasses!

    The White Print Blog
    CGrabowska's Instagram
    SNAPCHAT: CGRABOWSKALIVE

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  11. That was such a helpful post, thank you so much! I'm trying to learn a bit more about SEO and this really helped! x

    Ariadna || RAWR BOWS

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  12. Great tips, thanks for this!

    www.maggiealamode.com

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  13. Simple but straight to the point. Nice!
    I like your outfit too, btw.

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  14. thanks sweetie :D

    I'm totally in love with your bag :o so fabulous look :o

    NEW GET THE LOOK POST ₪ Casual Sporty Look
    Pieces Of Me, Blog@mgouveiaa, Instagram Facebook Official Page

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  15. Love all the tips babe. Thanks for sharing.
    Xo, Christianne
    Http://simplychristianne.com

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  16. Love all the tips babe. Thanks for sharing.
    Xo, Christianne
    Http://simplychristianne.com

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  17. SEO is really important if you want to extend your reach! These tips are great for people to consider.

    -M
    www.violetroots.com/blog

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  18. Dear Gail, I adore your perfect sweatshirt! And interesting what you are writing here about SEO ... I have to admit I don't do anything with SEO but after reading your post I think it is easy and even not too much effort :)
    xx from Bavaria/Germany, Rena
    www.dressedwithsoul.com

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  19. Fantastic look
    http://retromaggie.blogspot.pt/

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  20. This is such a great, helpful post, Gail! Thank you so much for sharing all of these tips with us, I'll definitely be keeping them in the back of my mind moving forward! I hope you're having the best start to your week so far!

    XO,

    Jalisa
    www.thestylecontour.com

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  21. This is such a useful post Gail! I'm a totally granny when it comes to SEO and I had no idea that linking to external sites can be harmful- I shall read up on this! You are looking super cute in this Marilyn Monroe Sweater too


    Rachel xx
    http://www.thedailyluxe.net

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  22. Your sweater is super fun !
    I love it.
    And thanks for theses tips.
    Xx,
    Margot
    https://troughthepasturesofthesky.wordpress.com/

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  23. Love this post! Definitely a helpful post that all bloggers should read :)

    Enclothed Cognition/Bloglovin

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  24. Great tips dear
    You look amazing
    Such a beautiful sweatshirt

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  25. loving the style hun!

    xx,
    www.houseofakih.com

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  26. Great tips, thanks for sharing! :)
    You look great here again, love your sweater! ♥♥♥


    XX,

    Photography & Fashion Blog,

    www.ChristinaKey.com

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  27. Great tips! Beautiful!

    http://chicglamstyle.com

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  28. What a fun metallic bag! :)

    Great SEO tips too, thank you for sharing what's worked for you :)


    Away From The Blue Blog

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  29. SEO will forever remain a mystery to me but these are great tips girl! I'm going to have to sit down and work on my SEO strategy once I finish up with my full time job!

    Sending you love from Sydney xx

    I've just finished my Fashion Week Australia write up and my experience during my first fashion week and would love to hear your thoughts on my backstage videos.

    Helen x
    http://CH1K.com

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  30. Thanks for these helpful tips Gail. Very useful. And I'm so sorry to read about your dog.

    http://fashionablyidu.blogspot.com/

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  31. thanks for the post! this is very usefull for me, i got a digital marketing assignment, and they need me to make a blog with good keyword and content. so my blog could be seen in the first page!!
    have a great weekend
    xx,
    http://evelyn-halim.blogspot.co.id/

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  33. I learned The importance of 'INTRO' !!!
    Your research is always great!
    Pink monroe is so lovely :))

    akiko

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  34. So helpful tips, thank you for sharing!
    That Monroe top is so chic ♥



    www.arindaaps.blogspot.co.id

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