Saturday, November 11, 2017

Blogger and Social Media Editor/Marketing Job

So, what do I really do behind The Equinox Fashion? The answer is 'social media editor & social media marketing' for the multi-channel brand. And I love them both! Being a blogger is literally the fundamental of the social media editor job. Because blogging has given me the basic knowledge, in terms of, content, visual aesthetic, and SEO. I mean, working online 24/7 means I have to keep updating about the social media marketing right? So, these two jobs are the mutual benefits. Wanna know how they are different? OK, here is how my responsibilities are described. 



 Being a blogger for my blog means I have to manage every social media channel for my own sake. Facebook, Instagram, Twitter, Google+, but it doesn't mean that every platform effectively works for me. The most important thing is to keep an eyes on each one, and choose which works. However, the main duty is obviously producing the story as the content creator. Nowadays, The Equinox Fashion is all about style & travel. I am Thai fashion blogger, as well as, Thai travel blogger who combine what I wear and how I travel altogether. For example, the travel destination and food review. My major role is to 'write' and branding my brand, aka my voice in order to show the audiences who I am. See! there's the marketing point related in this career too! 


This is by far the most challenging role I have ever had. My duty is to manage the social media channels for the brand, as well as, create the Facebook campaign in each week. That's right it is not just about branding, but selling also. How to make the customer purchase the items, how to attract the customer, and how to make the customer want to follow us as a brand. Weekly, I have to run the social media advertising and monetizing, in order to see what works and what not. Weekly report, also the marketing plan for each month, everything is so much fun! I mean, it is not easy, but very challenging, which I LOVE that! Sometimes, the plan doesn't work, but I have to analyze the problem so that I can move forward with the next marketing plan. 

บางคนอาจจะสงสัยว่าเอ๊ะบล็อกเกอร์จริงๆ แล้วเค้าทำอาชีพอะไร? บางคนอาจจะเป็นบล็อกเกอร์แบบฟูลทามแต่แก้วเป็นโซเชียล มีเดีย หรือ Social Media Editor และ Social Media Marketing ให้กับแบรนด์รองเท้าวิลเลนส์ เอสเอฟ (Villains SF ค่ะ) อาชีพบล็อกเกอร์อย่างแก้วหลักๆ ก็จะเป็นสายแฟชั่นบล็อกเกอร์และบล็อกเกอร์ท่องเที่ยวของ The Equinox Fashion ซึ่งเป็นบล็อกของแก้วเองหลักๆ ก็คือการเขียนในเรื่องการสไตลิ่งแล้วก็รีวีวการท่องเที่ยว คือสร้างจากงานอดิเรกที่ตอนนี้กลายเป็นหัวใจหลักของแก้วไปแล้ว แต่หน้าในฐานะโซเชียลมีเดียเนี่ยก็คือการมาเนจโซเชียลต่างๆ ของแบรนด์ รวมถึงการคิดและเขียนคอนเทนท์ การรันแอดของเฟสบุ๊คแล้วก็มีสไตลิ่งในบางครั้ง ถ้าถามว่างานสองด้านนี้ต่างกันมากไหม มันก็จะมีทั้งที่ต่างแล้วก็ที่มันซัพพอร์ทกันได้เพราะว่าสองอย่างนี้ก็คืองานออนไลน์เหมือนกัน ความยาก ง่าย ต่างกันนะคะ เพราะว่าในแต่ละอย่างจะมีเอกลักษณ์ในตัวของมันเอง 


  1. Love the outfit, especially the jacket !


  2. I love your embroidered jacket! :) Blogging is such hard work, I'm glad I only do it as a hobby so I don't have to worry too much about all of the things you mentioned like marketing and selling, I don't have nearly enough time for blogging, never mind all the extra stuff, haha!

    Hope you are having a lovely weekend! We are getting our family Santa photo done today, and I've done a little more Christmas shopping to try get organised! :)

    Away From The Blue Blog

  3. You're doing great with social media!! x

  4. Thanks for sharing! My future goal is to get into a similar career field. So this was so insightful! :)

  5. Amazing outfit darling! I like your blog, wanna follow each other?:)

  6. You look so cute in these photos!

    Vivian | LIVE IN LOVE
    IG | @viviyunn_


  7. Such a perfect streetstyle.
    Love your jacket !
    Marketing is not the easy part in blogging. ^^

  8. Great street style! And yes - defo not easy to keep up to date with all the social channels!!

  9. A very inspiring post, your daily life must be exciting, keep up with that positive spirit :)
    PS: I loveeee your jacket !

  10. Still in love with your jacket!<3

  11. I took up blogging as a full time career and yes it seriously is very cut-throat and difficult these days, I am still trying to figure out the ways to get most marketing for my blog. I love the street style outfits you create, they are so cute and chic :)

  12. Super love your jacket! You look hip and trendy! Nice to know more about you and your blog too.

  13. The patch detail on your leather jacket looks so chic! Definitely want to spruce my jackets with some patches.


  14. beautiful photos

  15. that's so awesome you get to do it as your full time job!

  16. Thanks for sharing this. Gives us an inside look about how it is to be a full time blogger. It is an inspiration.

    Nice photos by the way. :)

    Joy to the World