First of all, I am not an expert, and everything is based on my personal experience of my 4 year journey in this blogosphere. After relocating over and over again, surprisingly, Manchester, UK is one of the locations where I have found myself working with the brands and PR the most. People always aim for the capital such as London because it is a big city with a lot of opportunities (I agree!) However, working in a smaller city where the industry has been expanding can be the right option too. About a year in this city, I have had an opportunity to work with a lot of online retailers, brands, or even Adidas NEO (still they sponsored me to London). So, I would say that opportunities are everywhere if we have something to offer. I have got a lot of questions regarding the PR and how to contact them, or how to get an invitation to the fashion events. So, here are some of a few tips that work pretty well for my relationship with them.
1.) POLITENESS IS THE KEY
Bloggers and PR people are like a magnet because we need each other to complete our goals in this industry. Bloggers are important, PR also necessary, yet no one is the 'VIP' so don't be a cocky type. Be polite when writing or reply an email, not acting like 'PR you need to give me space to attend that event because I am a blogger!' No no, those words are like a suicidal way to degrade oneself. Whenever we contact the PR team, just be polite in every way. It is the best way to represent yourself as a professional blogger, not a freebie greedy. I have had some emails from the PR who didn't know how to write the message. "Hi, do you have a photo we can use? Thanks" <-- Thanks!? First of all, this is not a friend kinda internal-pal, or anything like that. I found it rude, and it kept pushing me away from working with that person. Remember my 2 P, polite&professional.
2.) SCHEDULE THE PUBLISH DATE
It is very crucial to let the PR or the brand know when we are going to publish our post. If we are busy, just tell them that the post may be delayed or it will be in a few months away because of the busy work. If they are alright with such plan, then there's no worry at all. I think the duration of a month or two is fine, as long as, it is not being postponed for 6 months. Actually, that case has happened to my friend's brand whose blogger published her photo with the product almost a year after receiving the item. In this way, we can avoid pushy email too!
3.) BE CLEAR ABOUT THE PROPOSE OF THE POST
Last year, there were a few annoying emails which I wish I do not have to deal with anymore. The PR just kept emailing back and forth to add this and that, and somehow it was my fault too that I wasn't that clear about the purpose of the posts. In order to avoid the confusion, and frustration, just ask them what do they want, or even tell them the voice and content of what are we going to write for them. At least, we won't have to feel stressful when emailing with the unclear messages with them.