Branding is not just for the brands. Some people have an idea towards the word 'branding' as only for the fashion labels, or products. In fact, we can even branding ourselves. As a blogger, it has become one of the marketing strategies nowadays. Brands are not only investing money on the commercials, or online communication platforms, but using bloggers for the product placement is also the effective solution. Can we brand our blogs? The answer is 'YES'
WHAT IS YOUR USP (UNIQUE SELLING POINT)?
In terms of the business, USP is what it has to be defined, or measured in order to sell the brand to the market. Similar to bloggers, what is your unique selling point? In short, I mean, what can you offer to the industry that no one else has done? Is it your style that is different from others? Or is it your social media, which the visual is so on point and distinguished from other users? If you can't define your voice, or answer this question, you need to find one. To make it big in this competitive industry, you have to build your own character. Think of yourself as a brand. I always think or sell myself (my blog) as a brand. Everything I do, including my urban street style, my writing voice, as well as, social media aesthetic, everything is my brand. This is what I can offer to the clients or brands out there who are interested in what I have.
YOUR CHARACTER ON A SOCIAL MEDIA MATTERS
Audiences, and followers will remember you by how they perceive. Though they might not know us in person, they can still access our world by Instagram, Facebook, etc. The Equinox Fashion blog is everything I have, and I don't really hesitate of saying my honest opinions toward anything. THAT IS MY VOICE, MY CHARACTER. Even your Instagram can show your presence as well. What is it then? Your theme, your photos, everything about the aesthetic of the platform. What you post always affects to what others think. For example, what I often post is related to my personal style, foodie, city, and a bit of random art. I don't have the exact theme on my Instagram, but it always combines with black, white, and grey. So, these factors are what the brands can see in me. Don't have the theme for your Instagram? Don't worry, it takes time to find the right solution. It took me ages till I could find what I really like, what I feel like myself the most. I tried green before...and I loved it :)
KNOW YOUR NICHE, YOUR READERS
Do you know who your readers are? It is necessary to find out your niche of the blog. Why? Think this way, Red Bull aims the products to who? Sport people, X-treme competition, etc. They know who their customers are. I think it is good to know about our readers too. It is not easy to find out who they are, or what they do ( I am not telling you to stalk them by the way lol) However, it is good to know. Sometimes, it is difficult to tell from the social media, but I have always checked my followers on Instagram like their pages, accounts, blogs, etc, just to get a glimpse of their style. Some fashion bloggers have a really young fan based such as 11 to 16 year-old girls, but mine is more like my age and older.